Consumer behaviour Essay Example | Topics and Well Written Essays - 5000 words

Consumer behavior - Essay Exampleefines what constitutes marketing, explores the dynamics of consumer motivation, and then links these conceptions with consumer behaviour, using relevant examples, to experience how marketers respond to consumer behaviours and serve to influence them. Personal self-reflections by the look intoer involving two consumption scenarios, with focus on the Tu clothing line by Sainsburys and the smartphone company, Blackberry, ar explored in order to justify or refute theories of motivation, consumer behaviour and marketing that are investigated in the reports review of literature. The explorations of theory versus real-world experiences in consumer behaviour and marketing underpin a relevant discussion about the relevancy of various motivational and behavioural models.By evaluating theory and then applying it to real-life consumption decisions, it provides a framework by which to critique various theoretical models or provide ample support for their viab ility and relevancy in what drives consumption decision-making. Exploration of secondary research underpins the investigation of primary research reflection and establishes a conceptual framework of best practice for todays marketers that are marketing products to consumers fitting my in the flesh(predicate) target market profile.Marketing is a set of activities within an organisation that attempt to communicate a product or services judge to potential or existing customers, with the intention of ensuring sales of these goods or services. Marketing is a series of different processes which assist in satisfying the needs of primal target customers that effective describe the benefits that customers will receive by selecting one companys products over a competitor (Kotler and Keller 2009). There are legion(predicate) techniques involved in an organisations marketing process, including selection of desirable target markets through segmentation and analyses of consumers and other mar ket conditions. A firm must(prenominal) understand consumer